Business Intelligence Software In Big Data – It’s increasingly important for businesses to have a clear view of all their data to stay competitive, which is where business intelligence (BI) tools come in. After all, almost 50% of all businesses are already using BI tools, and forecasts show continued growth in the coming years.
But for those who haven’t yet adopted a tool or just want to learn more, it can be difficult to understand exactly what BI is. We’ve created this complete guide to educate people about what BI is, how it works, and more.
Business Intelligence Software In Big Data
Business intelligence combines business analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make more data-driven decisions. In practice, you know you have modern business intelligence when you have a holistic view of your organization’s data and use that data to drive change, eliminate inefficiencies, and quickly adapt to market or supply changes. Modern BI solutions prioritize flexible self-service analytics, managed data on trusted platforms, empowered business users and speed of insights.
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It’s important to note that this is a very modern definition of BI – and BI has a strangled history as a buzzword. Traditional business intelligence, capital letters and all, originally emerged in the 1960s as a system for sharing information between organizations. The term Business Intelligence was coined in 1989 along with computer models for decision making. These programs have evolved further, turning data into insights before becoming a concrete offering from BI teams with IT-reliant service solutions. This article will serve as an introduction to BI and is the tip of the iceberg.
Businesses and organizations have questions and goals. To answer these questions and track performance against these goals, they collect the necessary data, analyze it, and determine what actions to take to achieve their goals.
On the technical side, raw data is collected from business systems. The data is processed and then stored in data warehouses, the cloud, applications and files. Once stored, users can access the data, starting the analysis process to answer business questions.
BI platforms also offer data visualization tools that convert data into charts or graphs, as well as presentation to all key stakeholders or decision makers.
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Much more than a specific “thing,” business intelligence is a general term that encompasses the processes and methods of collecting, storing, and analyzing data from business operations or activities to optimize performance. All of these things come together to create a holistic view of the business to help people make better, actionable decisions. Over the past few years, business intelligence has evolved to include more processes and activities to help improve productivity. These processes include:
Business intelligence includes data analysis and business analytics, but uses them only as parts of the whole process. BI helps users draw conclusions from data analysis. Data scientists dig into the specifics of data, using advanced statistics and predictive analytics to discover patterns and predict future patterns.
Data analytics asks, “Why did this happen and what might happen next?” Business intelligence takes these patterns and algorithms and breaks down the results into actionable language. According to Gartner’s IT Dictionary, “business analytics includes data mining, predictive analytics, applied analytics, and statistics.” In short, organizations conduct business analytics as part of their larger business intelligence strategy.
BI is designed to answer specific queries and provide at-a-glance analysis for decisions or planning. However, companies can use analytics processes to continuously improve follow-up questions and iterations. Business analytics should not be a linear process because answering one question will likely lead to subsequent questions and iteration. Rather, think of the process as a cycle of data access, discovery, research, and information sharing. This is called the analytics cycle, a modern term for how businesses use analytics to respond to changing questions and expectations.
Moving From Data Deluge To Big Data Analytics
Historically, business intelligence tools have been based on a traditional business intelligence model. It was a top-down approach where business intelligence was driven by the IT organization and most, if not all, analytical questions were answered through static reports. This meant that if someone had a further question about the report they had received, their request would go to the end of the reporting queue and they would have to start the process all over again. This led to slow, frustrating reporting cycles and people failing to use current data to make decisions.
Traditional business intelligence is still a common approach to reporting and responding to static queries on a regular basis. However, modern business intelligence is interactive and accessible. While IT departments are still an important part of managing data access, multiple levels of users can customize dashboards and create reports on the fly. With the right software, users have the ability to visualize data and answer their own questions.
So now you know what BI is and how it works. But how does BI actually help businesses?
BI is more than software – it’s a way to maintain a holistic, real-time view of all your relevant business data. Implementing BI offers countless benefits, from better analytics to increased competitive advantage. Some of the top benefits of business intelligence include:
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Many different industries have adopted enterprise BI ahead of the curve, including healthcare, information technology, and education. All organizations can use data to transform operations. With as much information as is in this article and available online, it can be difficult to understand the exact capabilities of BI. Real-world examples can help, which is why we build case studies from our clients’ success stories.
For example, financial services firm Charles Schwab uses business intelligence to see a comprehensive view of all its branches across the United States to understand performance metrics and identify areas of opportunity. Access to a central business intelligence platform allowed Schwab to aggregate its branch data into a single view. Branch managers can now identify customers who may have a change in investment needs. And management can track whether a region’s performance is above or below average and click to see the branches that drive that region’s performance. This leads to more opportunities for optimization along with better customer service.
Another example is meal kit service HelloFresh, which automated its reporting processes because its digital marketing team was spending too much time on it each month. Using HelloFresh saved the team 10 to 20 working hours per day and enabled them to create much more segmented and targeted marketing campaigns.
A BI strategy is your blueprint for success. You will need to decide how the data will be used, assemble key roles and define responsibilities in the initial phases. It may sound just high-level; but starting with business goals is your key to success.
Data Science Vs. Data Analytics: The Differences Explained
There are three main types of BI analytics that cover many different needs and applications. These are predictive analytics, descriptive analytics and prescriptive analytics.
Predictive analytics takes historical and real-time data and models future outcomes for planning purposes. Descriptive analysis is the process of identifying trends and relationships in data using historical and current data. And prescriptive analytics takes all the relevant data to answer the question “what should my business do?”
We have covered many of the benefits of BI. But as with any important business decision, implementing BI comes with some difficulties and drawbacks, especially in the implementation phase.
Many self-service business intelligence tools and platforms streamline the analysis process. This makes it easy for people to see and understand their data without the technical know-how to dig into the data itself. There are many BI platforms available for ad hoc reporting, data visualization, and creating custom dashboards for multiple levels of users. We’ve outlined our recommendations for evaluating modern BI platforms so you can choose the right one for your organization. One of the most common ways to present business intelligence is through data visualization.
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The key to a successful BI implementation is choosing the right platform for the job. When choosing your tool, it’s best to keep in mind which key features will be most useful to your business. Some key features of BI tools include:
Arguably one of the most useful tools in BI are dashboards that allow complex data to be aggregated and viewed in one place. These dashboards can have different purposes, such as for complex analysis or stakeholder engagement. The challenge is to create the best dashboard for your needs.
As the data atmosphere grows and data collection, storage and analysis become more complex, it is important to consider the relationship between BI and big data. Big data has become an industry buzzword recently, so what exactly is it? Well, data experts define it with the “four Vs”: volume, velocity, value and variety. These four define big data and set it apart. Specifically, volume is what people usually cite as the main determining factor, as the amount of data is constantly growing and relatively easy to store for long periods of time.
As you can imagine, this is important for BI, as businesses create more and more data every year, and BI platforms need to keep up with the growing demands on it. A good platform will grow
Business Intelligence: A Complete Overview
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