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If you are still managing and analyzing your data by hand…stop. Robots are now smart enough to do that for you, and you have better things to do with your time, like use AI-generated insights from your data to make big, bottom line-impacting decisions.
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Business intelligence (BI) software uses APIs, automation, AI, and other tools to simplify the process of data aggregation, organization, analysis, and visualization. It takes the data and basically does everything for you except the actual decision making.
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There are hundreds of platforms that market themselves as BI or BI-related tools, but not all of them help you draw actionable insights from your data while remaining accessible to businesses of all sizes. I spent several weeks testing dozens of BI tools, and based on my research and time testing the platform, these eight stood out among the rest.
All of our best apps roundups are written by humans who have spent most of their careers using, testing, and writing about software. We spend dozens of hours researching and testing each app, using it as intended and evaluating it against the criteria we set for the category. We are never paid for placement in our articles from any app or for links to any site—we appreciate the trust readers place in us to provide authentic reviews of the categories and apps we review. For more details on our process, read our full rundown of how we choose apps to feature on the blog.
To test these business intelligence tools, I created an account with each platform, importing sample data and testing key features like data source linking, dataset linking, visualization and dashboard building, and AI-generated insights.
Using the above criteria, some extensive research into these applications, and my insights from testing them, here are my picks for the eight best business intelligence software solutions.
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Datapine’s ratings alone were enough to make me suspect it would make it onto this list, and testing it only confirmed my hypothesis.
I was particularly impressed with the platform’s Smart Insights tab. You’re greeted by a series of written takeaways about your data, along with annotated charts that speak to those insights. They are divided by category, including growth and forecasting, value drivers, key segments, outliers, correlations, and interactive what-if scenarios that allow you to see how results would be affected if certain factors changed.
I also found the app’s dashboards to be extremely flexible (and almost… fun?). You can drag the charts anywhere in the dashboard and they are highly customizable. Customize fonts, colors, gradients, drop shadows, titles and subtitles and even mark up your dashboard with hundreds of fun icons. Specific visualizations, including maps, provide interactivity, allowing you to zoom in on specific areas to get a closer look at your data.
When creating a new data visualization, you can implement various conditional formatting options. For example, you can assign meanings to colors, gradients, and more so that they reflect qualities, such as values or fixed limits.
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The app also integrates AI and intelligent prediction. You can enable alerts that identify anomalies in data and how you’re tracking towards your KPIs, notifying you of any changes. You can also customize the chart to predict how your data will trend over time.
There are more awesome features including dashboard sharing with colleagues, automatic reports to send on a specific schedule and more – but you get the picture. DataPine is a premium BI application that will almost certainly cover all your bases.
Granted, as a pretty comprehensive premium option, DataPine comes at a really high price compared to many other BI software options. Make sure you need all its features before dropping cash.
If you’re looking for a free BI tool to help you manage and analyze your data, Zoho Analytics has you covered. With its Personal plan, you can download the platform to your local server for free and access some powerful features that many BI tools will charge for – conversational AI, unlimited reports, predictive analytics and more.
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Not everyone can (or wants to) become an expert in BI. For those new to the crowd, Zoho Analytics is also one of the easiest options to choose. It offers simple walk-throughs and demo videos to help you get up and running, and the interface is easy enough to navigate without a learning curve.
I’ve used Zoho’s AI assistant Xia through other apps in its suite of tools, but it was still the most impressive part of the app for me. Not only did Jia generate a formula for exactly how to manipulate my data, but she was also able to perform predictive analysis based on natural language. I asked him what my income would be at a certain point in time, and he generated a written and graphic breakdown of his forecast.
Zoho products are notorious for having relatively old-feeling interfaces, but in the case of BI software, that doesn’t really matter. Most platforms in this category haven’t quite embraced the cutting-edge, modern interface of the mid-2020s, so Zoho fits right in.
While it integrates seamlessly with other Zoho applications, if you can’t find the integration you want in the Zoho suite, Zoho Analytics integrates, which opens the door to a lot of automation. Funnels lead directly from your add tool into Zoho, or connect it to your favorite spreadsheet application, so that your newly inputted data is automatically imported.
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Domo shines all around as a great BI tool, to the point that it’s hard to decide which one deserves the best. Overall, I found it to be an incredibly solid option for all your data management needs.
For one, it supports more data connectors than any other platform I’ve tested, at over 440. And with its own app store, you’ll almost certainly find the APIs you need to get the job done.
Once you connect your data to the platform, managing it is just as easy. Its Magic ETL tool has a drag-and-drop interface and allows you to prepare your data for analysis, establish relationships in your data, and automate data filtering without any SQL knowledge. You can also do calculations with your data using the app’s Beast Mode feature.
In addition to these oddly named data management and manipulation features, I was amazed at how quickly the app loaded. Whether I was opening a sample dataset to view raw data or generating a new dashboard with custom insights, it took a few seconds at most to load.
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As someone who has used Microsoft Word and Excel for over a decade, Microsoft Power BI felt very familiar. The interface is laid out similarly to other Microsoft products – the same icons, menu placement, and everything in between. I found this very helpful when using the application, as BI software usually has a steep learning curve.
It’s not just the layout that makes this app great for those experienced with Microsoft’s suite of tools. Integration with Microsoft Excel, PowerPoint and Teams is just a click or two away on the top menu bar. This allows you to import data from Excel spreadsheets into Power BI, export data visualizations from Power BI to PowerPoint, and more.
Plus, App Power integrates natively with Automate, Microsoft’s platform for connecting and automating hundreds of software (including virtually all Microsoft apps). Like many other Microsoft apps, the platform offers both desktop and web-based versions.
Aside from all these Microsoft integration-related wins, I found the app really intuitive. Without doing any manual data modeling or connection drawing, the platform automatically recognized that my two datasets were connected. Once that connection is established, changes to one automatically affect the other.
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I also appreciated the app’s query editor, which keeps track of all historical data changes. If
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